The Importance of Perceived Member Value for Sustainable Growth
Providing member value is perhaps the most important element in any membership organisation’s growth plan. It is the foundation of…
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The Membership Priority Challenge: Building a campaign framework to deliver sustainable growth
The MemberWise Digital Excellence report 2021-2022 identified member engagement as the leading priority for organisations in this sector. Five other…
Boosting Retention: Strategies for Membership Organisations
Are you doing enough to retain your existing members? Member retention should continue to be one of the most important…
Defining, measuring and solving member engagement
Struggling to bust the myth of member engagement? Member engagement has always been a priority for trade unions, professional bodies…