Have you asked your members what they truly value from their subscription?
Member value is a key area of focus and a critical success factor for many membership organisations. We hosted a member value webcast with The MemberWise Network where we provided practical actions and advice that you can implement to enhance the perception of your member value proposition and deliver an experience that members will expect.
We take a looked at how member value can be improved through methods including data collection and analysis. There can sometimes be a mismatch between what’s considered as value and what is perceived as value for members.
During the webinar we discussed:
- How to ensure you are providing services that members truly value
- Practical advice to allow you to measure the value that members get from your interactions and whether member engagements are valuable
- Membership case studies on how likeminded organisations have been able to improve the value they have provided to their members
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