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The benefits of an embedded payment gateway for membership organisations

Every website exists to build brand awareness, educate potential customers or members, and to explain the organisation’s personality and product range. The best websites also have a second, more complex function. They convert this engagement into transactions that generate revenue.

What questions should we ask of our technology when embarking on a data project?

In the non-profit or trade union sector, digital transformation projects can often be complex. The work being done by these organisations is extremely important to their members and requires a unique set of digital tools to accomplish. With regional geography, event registrations, balloting and subscriptions to manage, there are a multitude of areas that demand attention.

The first three things to get right when undertaking any CRM implementation or digital transformation project

For modern membership organisations, the CRM system is at the heart of their operations. It facilitates more effective user journeys, drives member engagement and provides the necessary data analytics and insight to intelligently steer business strategy. These systems also automate an extensive list of manual tasks without which, the organisation would be unable to operate.

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